It all started about 4 years ago when our founder, Sam, decided he wanted a little extra motivation in the morning.
So, he did what pretty much everyone else would do to get some pep in his step -- strapped a sewing needle onto a pen with dental floss, grabbed some india ink, and went to town making his own tattoos with the words "ACT" and "NOW" on his left and right foot, respectively.
Now whenever he wakes up and looks down to his feet he's reminded to stop wasting time and go after what's important.
We wanted to honor his ridiculous life choice with some inspirational socks. ACT NOW, NOW ACT. Doesn't matter which way you wear them, you'll still get the same message across that you mean business.